About us

Founded in 2018, Nowa is an independent street wear label and retail outlet with a mission to educate and encourage consumers to re think fast fashion buying behaviours. 

Nowa contributes to this important sustainable movement by minimising waste during production wherever possible. Opting to use 100% sustainable and natural fibres, our garments are produced in small batches and focus on providing long lasting, timeless pieces that will last a life time. 

Nowa is designed in Adelaide, Australia and produced out of Dhaka, Bangladesh in a self owned factory by business owner and founder Fahmedul Haque. Having worked in manufacturing for a number of years, the business is family run and focused, providing above average pay and excellent working conditions to 50+ staff. 

Nowa flagship store in Rundle Mall provides customers with a unique shopping experience, aiming to shine light on talented local creatives doing incredible things in their field. Acting as an art gallery with rotating artists selling and showcasing their work, and as small bar / cellar door stocked with award winning local wine, beer and gin available for tasting and purchase.